LOON LAB INC. Privacy Policy

Effective as of 1st October 2019

Please read this Privacy Policy (this “Privacy Policy”) carefully. To use the Services that LOON LAB INC. and its associates (collectively, “LOON LAB INC.”, “we,” “us,” or “our”) provide, you as a user of the Services must accept this Privacy Policy (“User”, “you”, “your”). If you do not agree to the terms of the Privacy Policy, please do not access or use the Services.

We reserve the right, at our discretion, to change this Privacy Policy at any time, which change shall become effective upon posting by the Company on the Website, the Mobile App, via the Service or sending you an email or other notification. You will be deemed to have agreed to additional terms by your decision to continue accessing the Mobile App or the Website or otherwise using any of the Services following the date in which such additional terms become effective.

We hope you will find this privacy policy clear, honest, and transparent. Do not hesitate to reach out to us at help@loon.ai if you have any questions


1. Personal data and information that LOON LAB INC. collects

Personal Information. Your privacy is important to LOON LAB INC., and LOON LAB INC. is committed to carefully managing your individually identifiable information (“Personal Information”) in connection with the Services that LOON LAB INC. provides. “Personal Information” means any information that may be used, either by itself or in combination with other information, to personally identify an individual, including, but not limited to, a first and last name, a personal profile, an email address or other contact information. This Privacy Policy illustrates the information practices for LOON LAB INC., including what type of information is collected and tracked, how the information is used, and with whom the information is shared. LOON LAB INC. is committed to protecting the privacy of the data you provide in the Service as appropriate, but also encouraging you to interact with and share information using the Services. 


When you sign up to use the App, we may collect personal data about you including, but not limited to:Personal Data

i. Full name;

ii. Date of Birth;

iii. Country;

iv. Gender;

v. Email address;

vi. Password

Protected Health Information. LOON LAB INC. is also committed to protecting the privacy of your protected health information (“Protected Health Information”). “Protected Health Information” is a group of Personal Information including demographic information, information that may identify you or that relates to your past, present or future physical or mental health or condition; related health care services; or related to the past, present, or future payment for the provision of health care to you.

When you use the App, you may choose to provide personal information about your health including, but not limited to:

i. Height/weight;

ii. Ethnicity;

iii. Menstrual cycle dates;

iv. Symptoms related to your menstrual cycle;

v. Wearing time of your menstrual cup;

vi. Information about your menstrual flow;

vii. Medications;

viii. IUD/Implanon;

ix. Abnormal ultrasound findings;

x. Medical condition and surgical history;

xi. Other information about your health and activities


Information that we collect automatically. When you access or use the App, we may automatically collect the following information:

i. Location Information: We collect your IP address, time zone, and your mobile service provider, which indicates your general location.

ii. Device Information: We collect information about the mobile device you use to access the App, including the hardware model, operating system and version, device identifier and mobile network information.

iii. Information Collected by Cookies and Other Tracking Tools: We use various tools to collect information about your use of the App, such as frequency of use, which areas and features of our App you visit and your general usage patterns, engagement with particular features, etc. To collect this information, we may send cookies to your mobile device or computer. Cookies are small data files stored on your hard drive or in device memory.


2. Your consent

By creating an account with LOON LAB INC. you explicitly consent that:

i. we may retain and process your personal data you provide through the usage of the App and through the account creation process entirely for the purpose of providing Services to you, to improve our Service features and other purposes indicated section 3 of this Privacy Policy. They may include sending you information and reminders through the App or to the email address you provided to us;

ii. personal data you provide to us through the account creation process includes personal data you enter into the App, such as your account data (e.g. your name and email address), and your health data (e.g. height, weight, menstrual cycle dates and others);

iii. we will not transfer any of your personal data to third parties unless otherwise is provided by this Privacy Policy;

iv. we may use your cycle data to create anonymized sets of data for academic and clinical research purposes. LOON’s collaborators are selected through internal vetting process with the most utmost care. This anonymized research data cannot be linked to you as an individual or identify you in any way.


3. How we process your personal data and information

We may use your information, including your personal data, for the following purposes:

i. to verify your identity;

ii. to analyze, operate, maintain and improve the App, to add new features and Services;

iii. to monitor and analyze trends, usage and activities in connection with our App;

iv. to customize content you see when you use the App;

v. to provide and deliver the products and services you request, process transactions and send you related information, including confirmations and reminders;

vi. to send you technical notices, updates, security alerts and support and administrative messages;

vii. for invoicing, account management and other administrative purposes;

viii. to link or combine with information we get from others or/and from you to help understand your needs and provide you with better service;

ix. to customize product and service offerings and recommendations to you, including third-party products and offerings;

x. solely with respect to information that you consent for sharing, for company promotional purposes;

xi. to reply to your comments, questions and requests and provide customer service;

xii. for scientific and academic research purposes and;

xiii. for any other purposes disclosed to you at the time we collect personal data, or any other purposes indicated in this Privacy Policy.

Third party onward transfers. We will not process personal data in a way that is inconsistent with the purposes for which it has been collected or subsequently authorized by you in compliance with Section 3 of this Privacy Policy or collect any personal data that is not required for the mentioned purposes. For any new purpose of processing we will ask your explicit consent. To the extent necessary for those purposes, we take all reasonable steps to ensure that personal data is reliable for its intended use, accurate, complete, and current. Also, we collect only such amount and type of personal data that is strictly required for the purposes mentioned in the Privacy Policy.


4. Your rights

We would like you to know the following facts about your privacy:

i. we only collect and process your data for the purposes that have been previously outlined. Our products and services have been designed to minimize the use of your personal data;

ii. we do not retain your data in an identifiable format for longer than necessary to deliver our services;

iii. we do not engage in automated decision-making or profiling activities.

iv. the security of our servers is routinely examined by experts to protect your data from unauthorized access. Contact us at help@loon.ai if you have any questions about the security of our services;


As a user of LOON LAB INC’s Services and App, you may exercise your user rights to:

i. edit personal information and health data in the App settings and in the tracking categories available in the App;

ii. request information on your personal data processed by us. Upon your request, this information will be provided to you electronically;

iii. request a backup of your data in a format that is readable by other companies or organizations;

iv. withdraw your consent from data processing at any time by deleting your account and the App from your smartphone, or by contacting help@loon.ai;

v. request the complete deletion of your data, including all past data sent to third-party services used for tracking and analysis, by reaching out to help@loon.ai.

vi. lodge a complaint with the relevant supervising authority if you believe we are processing your personal data under violation of data protection regulations.We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


5. Data security

We take all appropriate measures to protect all collected personal data from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the nature of the personal data and risks associated with special categories of personal data we collect. 

We utilize the following information security measures to protect your personal data:

i. Pseudonymization of certain categories of your personal data

ii. Encryption of your personal data in transit and in rest

iii. Periodical data protection impact assessments in order to make sure that the App fully complies with the principles of HIPAA Privacy Rule. We also commit to undertake privacy audit in case of company’s merger or takeover.

iv. Systematic vulnerability scanning and penetration testing

v. Protection of data integrity

vi. Organizational and legal measures. Our employees have different levels of access to your personal data and only those in charge of data management get access to your personal data and only for limited purposes required for the operation of the App. We impose strict liability on our employees for any disclosures, unauthorized accesses, alterations, destructions, misuses of your personal data.

Please understand that you can help keep your information secure by protecting your password appropriately, not sharing your password and preventing others from using your mobile device. Please understand that no security system is perfect and, as such, we cannot guarantee the absolute security of the App, or that your information won’t be intercepted while being transmitted to us. If notify a security systems breach, we may either post a notice, or attempt to notify you by email and will take reasonable steps to remedy the breach.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


6. Interactions with third parties

By using our App and our website you consent that LOON LAB INC. may use cookies and third-party services, and collect your usage data under a unique identifier, for the purposes of tracking, analysis, and improvement of our Website and App, as well as advertising purposes.

You may withdraw your consent at any time, by i. disabling cookies on your device; ii. or adjusting your device settings to stop sharing your IDFA or Android Advertising ID with any third parties; iii. or contacting us at help@loon.ai.

Special circumstances. We will not share any of your personal data to any third party except as otherwise stated in this Privacy Policy and in the following circumstances: i. in response to subpoenas, court orders or legal processes, to the extent permitted and as restricted by law; ii. when disclosure is required to maintain the security and integrity of the App, or to protect any user’s security or the security of other person, in compliance with applicable laws; iii. when disclosure is directed or consented to by the user who has input the personal data; iv. in the event that we go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of its assets, your information will, in most instances, be part of the assets transferred.


7. Children’s privacy

We are committed to protecting the privacy of children. The App is not intended for children and we do not intentionally collect information about children under 13 years old. The App does not collect personal data from any person that the company actually knows is under the age of 13. If you are aware of anyone under 13 using the App, please contact us at help@loon.ai and we will take required steps to delete such information or account.


8. Contact us

If you have any questions or concerns about the provisions of this Privacy Policy or any of your rights, you may contact us at:


815, Daewangpangyo-ro, Sujeong-gu,

Seongnam-si, Gyeonggi-do, 13449

Republic of Korea


Email: help@loon.ai